People don't read anymore. They scroll. And the brands that stop the scroll are the ones using animated video.
That's not opinion — it's data. Landing pages with video convert 80% better than pages without. Animated explainers hold attention 2× longer than static infographics. Social posts with motion get 48% more engagement than still images. If your brand isn't investing in animated video production, you're leaving conversions on the table.
At LSD Dev Studio, we produce custom animated video for brands that want to communicate faster, look sharper, and convert harder. Here's how we do it — and what it actually costs.
What counts as animated video?
Not all animation is the same. We break animated video production into four categories, each with a different job to do:
Explainer Videos — You have a complex product, a dense workflow, or an idea that takes too long to explain in text. An animated explainer distills it into 60–90 seconds of clear, visual storytelling. Think onboarding flows, SaaS feature tours, and investor decks brought to life.
Product Demos — Screen recordings are boring. An animated product demo lets you show the ideal user experience — no bugs, no awkward cursor movements, no "let me just refresh that." You control every frame.
Brand Stories — Sometimes you need to make people feel something. Brand story animations combine cinematic pacing, custom illustration, and emotive music to build a connection that a carousel post never will.
Social Media & Ads — Short-form, scroll-stopping content designed for feeds. Instagram Reels, TikTok, YouTube Shorts, LinkedIn video ads — animated content that earns attention in the first 0.5 seconds.
"The best marketing doesn't feel like marketing. It feels like something worth watching."
Most brands need a mix of all four. We help you figure out which ones move the needle for your specific goals.
Our production process
Every animated video we produce follows a four-step process. No bloated timelines. No mystery about what happens between kickoff and delivery.
1. Creative Brief & Storyboard
We start with a call. You tell us what the video needs to accomplish — who's watching, what they should feel, what action they should take. We translate that into a written creative brief, then a visual storyboard that maps every scene, every transition, and every beat of the script.
You approve the storyboard before a single frame gets animated. No surprises downstream.
2. Style Frames & Design
Next, we design the visual language. Colour palette, typography, character style, background treatment, iconography. We produce 3–5 style frames — fully rendered still images that show exactly what the final animation will look like.
This is where the brand identity gets locked in. Every frame we animate after this point follows the approved style.
3. Animation & Motion
This is where static designs start moving. We animate scene by scene, building out transitions, timing, easing curves, and motion graphics that bring the storyboard to life. You get a rough cut for feedback before we polish.
Whether it's 2D animation, 3D animation, or a hybrid — the motion work is where craft matters most. Timing is everything.
4. Sound Design & Delivery
Great animation with bad audio is unwatchable. We add music, sound effects, voiceover (if needed), and mix everything to broadcast standards. Final delivery in every format you need — 16:9, 9:16, 1:1, with and without captions.
The whole process typically takes 2–4 weeks depending on complexity and length.
Tools of the trade
We're tool-agnostic but opinionated. Here's what powers most of our animated video production:
- After Effects — The workhorse for 2D motion graphics, compositing, and character animation
- Cinema 4D & Blender — For 3D modelling, rendering, and visual effects
- Illustrator & Figma — For style frames, character design, and asset creation
- Lottie & Rive — For lightweight web animations that ship as code, not video files
- Pro Tools & Logic — For sound design, mixing, and audio post-production
The tool doesn't make the work good. The people using it do. But having the right stack means we can move fast without cutting corners.
How much does animated video cost?
Let's be direct. Most agencies dodge this question. We won't.
Starter — from $500 A single short-form animation (15–30 seconds). Perfect for social content, logo reveals, or simple motion graphics. You get one revision round and delivery in two formats.
Growth — from $2,000 A full explainer video or product demo (60–90 seconds). Includes storyboard, style frames, custom animation, sound design, and voiceover. Two revision rounds. Delivery in all standard formats.
Enterprise — custom pricing Multi-video packages, brand systems, ongoing content retainers, or complex 3D animation projects. We scope these individually because no two enterprise projects look the same.
"Transparent pricing isn't a gimmick. It's respect for your time."
These are starting points, not ceilings. Every project is different, and we'll always give you a clear quote before work begins.
When to invest in animated video
Not sure if now is the right time? Here are the situations where animated video production delivers the highest ROI:
Product launches — You have one shot to make a first impression. An animated launch video communicates value faster than any blog post or press release.
Investor pitches — A 60-second explainer in your pitch deck is worth more than ten slides of bullet points. Investors remember what they watch.
Onboarding flows — Reduce support tickets and churn by showing new users exactly how your product works. Animated walkthroughs beat documentation every time.
Social campaigns — Organic reach on video content is 3–5× higher than static posts across every major platform. If you're running paid, animated ads consistently outperform static creative on cost-per-click.
Brand refresh — New positioning deserves new visuals. An animated brand video sets the tone for everything that follows — website, socials, pitch deck, product UI.
If any of these describe where you are right now, animated video isn't optional — it's overdue.
Let's make something worth watching
LSD Dev Studio produces animated video for brands that care about craft, clarity, and conversion. We've built a production process that's fast without being sloppy, and premium without being bloated.
Check out our full animated video production service to see examples and learn more about what we offer. Or skip straight to the conversation — get in touch and tell us what you're working on.
We'd love to bring it to life.